I create seamless digital experiences for optimal user engagement.

Hi, I am Pia, a UX Designer & previously Creative Director with a rich background in brand communication. 

My passion for people, brands and their interactions drives me
to design intuitive, meaningful digital products.
With over 15 years of experience, I effectively connect technology, user insights and business objectives to ensure that digital products are both functionaland delightful to use.


My work
Whether it's designing a mobile app, a website, or any digital interface, UX design is about empathizing with users, solving their problems, and ultimately enhancing their overall experience.

Drawing on my extensive advertising experience, I bring a unique perspective to UX design, combining creative storytelling with user-centred principles.


I believe in:

My passion for people, brands and their interactions 
drives me to design intuitive, meaningful digital products.

My work aims to match the user's needs, behaviours and 
motivations with the brand's offering and unique characteristics.

Through my years of experience, I have developed a strong 
“product sense“ that adds that little bit extra to every project.
With a clear product vision in mind, I embrace change and 
adapt to constantly improve the brand and user experience.



My Skills

UX Design
Ideation & Innovation

Creative Thinking

Information Architecture

User Flows

Wireframing
Prototyping


Brand Communication
Creative Direction

Integrated Product & Image Communication
B2C & B2B Communication

Concept -> Visualisation -> Execution

Creative Storytelling

Brand Building & Brand Governance
Work Flow
Project Management
Task Prioritization
Team Building 

Stakeholder Management

Process Optimisation
Tools
Figma / Adobe XD / Sketch
Miro / Jira / Confluence

HTML / PHP / Java Script / CSS - basics

ChatGPT / Perplexity / Midjourney 

Photoshop / Illustrator / Indesign / Premiere

Research
Competitor Analysis

User Interviews

Online Surveys

Usability Testing

A/B Testing
Data Analysis
Soft Skills
Creative Thinking
Proactive Problem-Solving Attitude
Positive and Motivational Mindset
Active Listening
Curiosity




Get in touch!

