Bionade
 

Organic lemonade is just the first step towards a better world.
Our idea: Bionade launches the "Silent Actions for a Better World" initiative and calls on people to perform good deeds anonymously.

To launch the initiative "Silent Acts", we as an agency performed a few good deeds anonymously and in a media-effective way:
Together with colleagues, I polished other people's dirty cars and surprised taxi drivers with a delicious breakfast at 6am on the Alster. The anonymous silent actions were published on a website.