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bite away
We want to make bite away® – the original insect bite healer – stand out from the crowd in the heat pen category through a distinctive 360° campaign - rolled out across DACH, Europe and the US.
Agency: Select World Position: Creative Director
THE IDEA
Creams, gels, cold packs or even scratching are yesterday's remedies for insect bites - more hope than effect. We contrast these ineffective methods with the new generation of insect bite treatment: bite away®. A simple touch and the itch is gone.
Itchy Insect bite?
Don't get mad. Get bite away.
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