OLYMPUS

We introduced the new D-SLRs cameras to the world. Target group: endconsumers who use cameras for privat use and semi-professional photographers.

Agency: Kolle Rebbe Position: Art Director

THE IDEA

The new digital SLR cameras change the way we look at photography – flexible, hazzle-free, packed with lots of technical innovations that help you to create outstanding images. They are opening up completely new perspectives.

This campaign idea was accompanied by a visual look that fits perfectly with the digital SLR product range. We used the mechanics behind the D-SLR and made visible what happens inside the camera: inverted images - brought to perfection by Olympus.

See the world with new eyes.

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