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Volkswagen Group
Our challenge: To highlight Volkswagen's latest innovations. Strengthen the brand's technological superiority and pioneering spirit within the automotive industry. The image building initiative was presented at the IAA.
Agency: Kolle Rebbe Position: Art Director
THE IDEA
With innovative engineering and outstanding quality, Volkswagen is constantly pushing the boundaries of mobility. Creating efficient and eco-friendly driving pleasure that moves us forward towards a better future. We call it:
Driving ideas.
AUS STROH WIRD KRAFTSTOFF.
With SunFuel® we are taking the first step. Volkswagen is putting the innovative 2nd generation biofuel on the road: ecologically, economically and socially responsible.
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