Pantene Pro-V
I have been working for Pantene Pro-V Germany for over 3 years now. Together with P&G we have created several product campaigns with brand ambassador Palina Rojinski.
Agency: Select World Position: Creative Director
Pantene Pro-V Styling Range
With an integrated campaign featuring our brand ambassador Palina Rojinski, we raised awareness of Pantene PRO-V's new styling range.
THE IDEA
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Styling without compromise is now a reality with Pantene PRO-V Styling" and its extra nourishing PRO-V Power. Palina easily clears her mind of styling damage and fully enjoys her new flexibility. Can your styling do the same for you?
Pantene Pro-V Base Line
We have strengthened the Pantene Pro-V base range: The Pantene Pro-V Care line of shampoos and conditioners. With emotional hair stories around the idea of "The Power of Hair".
THE IDEA
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Beautiful hair can unlock your inner strength. This is the idea behind Pantene's POWER OF HAIR promise. The campaign combines the highly functional RTB of each product with emotional stories from our influencers #TeamPantene. The squad of 5 influencers celebrate the "Power of Hair" with individual, inspiring power stories that prove how beautiful hair is a source of empowerment and confidence.
INFLUENCER POWER STORIES
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We used the combined reach of brand ambassadors Palina Rojinski, Carolin Kotke, Strify, Roxi Strasser and Tara Wittwer to bring our idea to life. Each influencer shared their very personal Power Hair story and what beautiful hair means to them.
TVC
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Find out how she broke up with her frizz and fell in love with
Pantene Pro-V to get the ultimate #PowerOfHair.
With authentic messaging tailored to Palina's tone-of-voice.
SOME CONTENT
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We created content for lots of accompanying social media activation.
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Pantene Pro-V Miracles Range
THE IDEA
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What makes you strong and unique is already inside you.
Find it, live it and you will shine - just like your hair.
Only Pantene Pro-V Miracles Serum penetrates three times deeper into your hair. Strengthening it from the inside out.
